Defining it in the terms of SEO, link building plays an important role in driving organic traffic with the means of search engines. This is done to stay afloat between competitive industries. When link building is combined with strong technical SEO foundations, great on-page SEO, excellent content and a good user experience, it can be super effective at acquiring more organic traffic.
Link building now is more focused on great marketing and the businesses who understand this are usually the ones who want a long-term benefit. It doesn’t mean that there isn’t a technical aspect to building links or if all the techniques need to revolve around your business products and services. What’s important is to drive more relevant traffic to the desired web page that helps with your overall growth.